I was munching some chips the other day and going through information listed on the packet. Among ingredients, manufacturing and expiry dates, was a postal address and telephone number for any suggestions or complaints. I wondered if any of us have ever really bothered to go back with any kind of feedback to these companies – good or otherwise. I mean who is going to call, forget sending a letter.
However, these days, given the popularity of social media, we will definitely let our friends and followers know – through a status update or a tweet – about how awesome or gruesome a product or service was.