Introducing the iWife

Keep hitting the refresh button on the App Store webpage, again and again and again. Incessantly and obsessively, especially if you’re accessing it from your iPad or iPhone, because with touch-screen technology, it’s just your index finger that bears the brunt of your obsessive behavior. Your wrist has escaped any impending carpal tunnel syndrome and misfortune. The same, however, cannot be said for your wife, who is fast going to be replaced by a worthy successor – The iWife.

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Not all that glitters…

I always wanted to talk about this subject, but unfortunately due to a combination of the sphere of my work, time, and ample laziness, I couldn’t manage to write about this. Until I saw this Guest Blogging opportunity at BlogAdda, that is. So after a little deliberation, I started to pen down a strange misconception, which I have heard ever since the day I took up journalism. It goes somewhat like this…

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How Not to Start a Blog

When my publisher, Rupa and Co. suggested that I start a blog to promote my (at that time) upcoming book, Burnt Toast, I thought- ‘That should not be too difficult.’ After all, I was a published author. None of these bloggers would be putting in that much effort for free, right? Political blogs had led to revolutions in the West all right, but India was still a nascent market. I would be a pioneer – they would be soon interviewing me in CNBC.

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Are you wasting your reader’s time?

Before I start with the article let me acknowledge, like you must have done already, that the title sounds fairly radical. The prompt question that must have sprung up in your mind must be – Why would someone waste their reader’s time? But before we draw conclusions let me cruise you through the reality and I am sure you will end up feeling that we are all sailing in the same boat, since we have experienced the same thing at some point of time and are still doing so.

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