Virtual Reality. Augmented Reality. Evolving KPIs. Content Marketing. Vernacular Content. Multiplatform Design. Big Data. These were the buzzwords for two days at Taj Land’s End, Mumbai during the Click Asia Summit 2016. A conference with a difference, it got together the best names in the digital industry from across the globe to give people a glimpse into what the digital future looks like.
With Keynote Speakers like Robert Scoble, Ryan Bonnici, Markus Keiper and Ayal Steiner taking the stage to set the tone, the 2 days were bound to be full of digital and marketing insights from the best in the business. The 2016 edition of Click Asia Summit were full of digital hacks, quotable quotes and discussions that will most likely shape the digital strategy of corporates and agencies for the next couple of years. #CAS16 was one of the top trending topics in India over the weekend, and that’s testament enough to how successful and exciting the conference was. Well, let’s take a look at the two days of Click Asia Summit 2016, not through words, but through tweets and visual content. After all, that’s what we learned from Click Asia Summit 16 – that Content and Social Networking are Kings!
15 minutes into @Scobleizer‘s #KeynoteSpeech at #CAS16 and we’re already blown away by what the future looks like! pic.twitter.com/R8Dg1ILHc1
β BlogAdda (@blogadda) April 21, 2016
Privacy’s dead. And we’re gonna kill it over and over again through the devices we use: @Scobleizer at @ClickAsiaSummit. #CAS16
β Ashraf Engineer (@AshrafEngineer) April 21, 2016
Mr. Ryan @ryanbonnici Of @HubSpot speaks about content marketing. #CAS16. pic.twitter.com/DZJy5oFhkj
β Jai Prakash (@JaiPrakash100) April 21, 2016
3 Key Digital Moments:
Search
Social
Discovery
says @juststeiner #CAS16 @ClickAsiaSummitβ Nikhil Wad (@MrCoffeekhor) April 21, 2016
.@Natashapuri what if I told you I recorded the whole session on Facebook just for you here π https://t.co/uYNJ5I8uRK π #CAS16
β Ryan @ HubSpot (@ryanbonnici) April 21, 2016
Markus Keiper visualises HR + CIO = CDO = Chief Digital officer !!@ClickAsiaSummit #cas16
β samant sikka (@samantsikka) April 21, 2016
Digitalization cannot be retroactive or fitted into organization’s marketing strategy at a later stage: Lead from the start #CAS16
β Nilofar Haja (@culture_curate) April 21, 2016
Digitalization cannot be retroactive or fitted into organization’s marketing strategy at a later stage: Lead from the start #CAS16
β Nilofar Haja (@culture_curate) April 21, 2016
Trust @ashoklalla to come up with a term like tinderization of Brands #cas16 @clickasiasummit
β Kavita Jhunjhunwala (@write2kavita) April 21, 2016
Keynote panel discussion at #CAS16 pic.twitter.com/SlSdV6EK0y
β ClickAsiaSummit (@ClickAsiaSummit) April 21, 2016
Awesome energy …ideas, discussions… #CAS16 pic.twitter.com/1nmrQVOD2J
β Rajeev Sharma (@rajeevsh) April 21, 2016
#CAS16 Panel discussion: Transformation thinking in multi-platform design. Customers always move screen to screen. pic.twitter.com/4qQpdTNlaG
β Nikhil Wad (@MrCoffeekhor) April 21, 2016
“Digital is a tactic, not a strategy. What’s your strategy?” What I’m talking on today 425pm at #CAS16 #ClickAsiaSummit @ClickAsiaSummit
β Mahesh Murthy (@maheshmurthy) April 21, 2016
What wins in the market is Product offering & not marketing. @maheshmurthy at #CAS16 pic.twitter.com/tmoRhuZWq9
β Jai Prakash (@JaiPrakash100) April 21, 2016
Here we start with the comedy show with @kunalrao @theblueFROG #CAS16 pic.twitter.com/wijH5rnjnj
β Rosh (@TekiRosh) April 21, 2016
Day 2 of #CAS16 kickstarts with three parallel workshops. I am at “Walking in the Consumers Shoes” by Lucy McCabe, President @Ogilvy_RED
β Nilofar Haja (@culture_curate) April 22, 2016
3 parallel #workshops going on #CAS16 on #analytics, #customerexperience and #digitalmarketing. pic.twitter.com/dWxKadZ1IG
β ClickAsiaSummit (@ClickAsiaSummit) April 22, 2016
Hi @ClickAsiaSummit and @write2kavita thank you for the entertaining panel on “Why are Brands Still Fucking with Content?” Lots to learn!
β Aditi Mittal (@awryaditi) April 22, 2016
Lovin it! @ClickAsiaSummit @Ogilvy_RED #cas16 pic.twitter.com/1xs2OaAsVV
β Kavita Jhunjhunwala (@write2kavita) April 22, 2016
Filmy way to explain how to market fast and sell faster #CAS16 by @ketansabnis pic.twitter.com/hzIJTXIRTJ
β Rosh (@TekiRosh) April 22, 2016
It is very important to get the moving parts right in #digitalmarketing for impact. #CAS16
β Sakhee (@Sakheed) April 22, 2016
#CAS16 A synergy of data disruption in Digital :D..awesome IBM AI bot! pic.twitter.com/eQXAGW9hV5
β Neil Roy (@Neilnbound) April 22, 2016
It’s ok to lose if it doesn’t work; populate with ppl from other world; collaboration @babitabaruah #CAS16 #Hacks #BuildingDigitalDna
β Saloni Surti (@SaloniSurti) April 22, 2016
Hot stepping! @ryanbonnici and @juststeiner talking about discovery of content at @ClickAsiaSummit #CAS16 pic.twitter.com/GFjFJ27C3z
β BlogAdda (@blogadda) April 22, 2016
Future of content #CAS16 pic.twitter.com/VevJb2egRc
β Subhobroto (@subhobrotoc) April 22, 2016
And @nitinSPEAKs from @Meltwater Talking About #Customer Centric at @ClickAsiaSummit ! #CAS16 pic.twitter.com/mD1rYYV0a7
β Amit Panchal (@AmitHPanchal) April 22, 2016
As its said save best for the last..enjoying plenary session @ClickAsiaSummit #CAS16 pic.twitter.com/KjJWTMOody
β Amandeep S Kaur (@AmandeepSKaur) April 22, 2016
“The rules are not where you’re from. The rules are where you go.” – @maheshmurthy at #CAS16
β Luna (@mentalexotica) April 22, 2016
And that’s a wrap on @ClickAsiaSummit! Lots of digital food for thought for the coming days! Great show #CAS16 pic.twitter.com/m8Kr0G9dj2
β BlogAdda (@blogadda) April 22, 2016
So that was our round up of the Click Asia Summit 2016. We hope you have gotten a fair idea of what the digital tomorrow looks like. BlogAdda is proud to have partnered with the Summit, to experience the awesomeness and to bring it to you through our tweets and this blog post. That’s not all though, we have some insightful and exclusive interviews with the #CAS16 speakers for you, which we’ll put up soon. If you’re related in anyway to the digital world, you definitely need to keep an eye out for them!