Each one of us have a role model. What happens when a role model for Bloggers, Kiran Manral talks about her role model? Check out the video below.
Isn’t she inspiring? We would love to know about your Role Model as well.
- Blog about your Role Model. Get your entry read by two inspiring ladies, Laxmi Hariharan and win BIG prizes. 🙂
- You can create a video and share it with us to get Rs 1000 assured voucher and getting featured in our #MyRoleModel Video Wall.
More reasons? Na.
What a brilliant initiative! Campaigns like “My Role Model” beautifully show how emotional storytelling can elevate brand engagement. From a digital marketing lens, this is a masterclass in blending human connection with branded content. Gillette’s collaboration with real voices—amplified through influencers and bloggers—shows the power of UGC (user-generated content) and authentic narratives. The fact that this resonated so well in the pre-Instagram influencer era is even more impressive. A great reminder that emotional relevance + the right distribution channels = lasting impact!
Loved this campaign! A perfect example of how digital marketing works best when it’s rooted in real human stories.