The 2nd edition of CMS Asia, powered by Taboola, attracted a large set of delegates from the marketing, publishing and technology community. Hosted for two days (19th & 20th February) at The Westin, Gurgaon, the Summit starred big names like popular RJ Khurafati Nitin of Fever 104-FM and Victor, the Director of Dhoom-3. No wonder the summit attracted over 350 delegates from various countries.
The first day saw a session with Amrita Thapar, Content Leader of Genpact on ‘Content Marketing: What to outsource, what to crowd source, and what to keep in-house.’ Sujatha Kumar, Category Director Marketing of Coca-Cola shared secrets of ‘Winning the youth audience with awesome content.’ The day also featured a special session by Svati Bhatkal of Satyamev Jayate and Tara Sharma of The Tara Sharma Show. Nikhil Sarup of Kontent Cart raked up a 24-hour Challenge: ‘Kick start your content marketing program.’
After a promising first day, the second day day opened to a Keynote speech from Victor, the famed Director of Bollywood blockbuster Dhoom-3, followed by famous RJ Khurafati Nitin of Fever 104 FM, who spoke of ‘Audio Content: Opportunities & Challenges.’ The day also was peppered with some light-hearted stuff by Vijay Simha, Co-founder & Head of Kontent Café, who talked of ‘Data Porn: Content Marketing Lessons from Porn Hub.’
Other top speakers included Ran Buck, VP – Asia Pacific for Taboola, Sandeep Aurora, Director South Asia – Marketing & Development for Intel, and many top marketers from GSK, Pepperfry, Hero, Tata Communications, SAP, Unilever, Cap Gemini, and many more.
The two-day summit ended with CMS Asia Awards. Dove was awarded Content Marketing Brand of the Year for Real Beauty Sketches and other great work. EconomicTimes.com was awarded Content Marketing Innovator of the Year for The Elevator Pitch for Courtyard Marriott. 120 Media Collective was awarded Content Marketing Agency of the Year for its consistent content marketing work for various brands. Chilli Paneer Interactive Film for DBS was awarded Content Marketing Campaign of the Year.
R.P. Singh, Conference Chairperson & CEO of Sirez Group added, “We are thrilled to have a phenomenal response to the 2nd edition of Content Marketing Summit Asia. We have grown as a summit, as an ecosystem, as marketers and this event was a huge indication of this growth. We are thankful to our partners for believing in us once again.”
CMS Asia also set the conversation rolling on social media, with a lot of tweets and reactions about the sessions, a lot of them real time.
“New consumer journey: Are you ready for the future?” by Manu Nanda(@manumaxnanda), MD, Wacom, India at #CMSAsia pic.twitter.com/hDeH9Dlddh
— CMS (@CMSAsia) February 19, 2015
“The only time a copywriter writes a great prose is his farewell letter.” – Nikhil Sarup, Head – Digital Strategy, KontentCart at #CMSAsia — Kritica Pareek (@iKritica) February 19, 2015
Two bloggers, Shwetabh Mathur and Rahul Prabhakar were also sent to CMS Asia from BlogAdda, and they shared their experiences through tweets and blog post. Take a look here-
Publishers n content marketing… mr. Sandeep amar. #CMSAsia2015 @blogadda @CMSAsia pic.twitter.com/HGiSI8Oo66
— shwetabh mathur (@shwetabh2) February 20, 2015
Think of content as marriage, not as a one night stand- effectively summarised. #CMSAsia2015 @blogadda @CMSAsia — shwetabh mathur (@shwetabh2) February 20, 2015
You can read Rahul Prabhakar’s blog posts about CMS Asia here and here.
Find Shwetabh Mathur’s blog posts here and here.
The second year of CMS Asia offered a great deal of value addition to marketers, entrepreneurs and anyone who is related to the field of content marketing. Looks like the summit is getting bigger and better with time!
New post on my blog: What I Learned at the Content Marketing Summit (CMS) Asia 2015 – Day 1
URL: http://2brahulprabhakar.blogspot.in/2015/02/what-i-learned-at-content-marketing.html
Excerpt:
Last week I attended the Content Marketing Summit (CMS) Asia 2015 at The Westin Gurgaon. Content Marketing Summit is a premier event for content marketers and creators, publishers, technology enablers, and leading practitioners from all across the world.
Here’s a recap of all the action as it happened on Day 1 of the summit, that is, February 19, 2015.
Day 2 of Content Marketing Summit (CMS) Asia 2015: Lessons Learned from a Movie Director and a Radio Host
URL: http://2brahulprabhakar.blogspot.in/2015/02/day-2-of-content-marketing-summit-cms.html
Excerpt:
In my last blog post, I covered the Day 1 of the Content Marketing Summit (CMS) Asia 2015. Here’s a recap of all the action as it happened on Day 2 of the summit, that is, February 20, 2015.